Storyline
This video takes an analytical and humorous stab at the plethora of “pro-feminist” advertising that followed the emergence of the “new woman” and the increasing presence of women in the workforce during the 1990s. Conventional television genres are appropriated to show how the language and sentiments of feminism have been exploited by the advertising of an industry which cares little for the rights of its own female workers.
Key Information
Frequently Asked Questions
Sisterhood™: Hyping the Female Market was released on January 1, 1993.
The runtime of Sisterhood™: Hyping the Female Market is 25m.
Sisterhood™: Hyping the Female Market is a Documentary movie.
Sisterhood™: Hyping the Female Market is available to watch. Check streaming platforms and theaters near you.
Sisterhood™: Hyping the Female Market was directed by Paper Tiger TV.
Sisterhood™: Hyping the Female Market is originally in English.